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Nuevo León, interesting proposals: MDPE-UAM

Taken Paper Paradigm:

1. The sale is the beginning and the end of the editorial plan and guarantee of independence.
2. Visibility is a power relationship. In recent years we have witnessed a tremendous battle for control of the areas of visibility and losers in this war have been the cultural editor.
3. The visibility is necessary but not sufficient to guarantee the possibility of sale.
4. Of the four major stock-physical, financial, property and information, an efficient distribution channel, the flow of information is seriously shorted. information.
5. The book industry is an industry of prototypes: the books should not be treated equally. Each book has display cycle and different life, and the distribution treated equally. Books lose their display level at 45 days of its launch. Mayor
6. publishing-Live titles growth has been 99-08 of 64.7% and 26.2% production, bears no direct proportional relationship with increasing visibility spaces.
7. current visibility spaces, which have become a scarce commodity, are semi-closed to a particular profile editing, then will have to develop new avenues of visibility. We can talk about an issue invisible.
8. One possible change would be complicated to choose between distribution intensive or selective.
9. Size matters, and much, to generate visibility.
10. No publisher is clear and monetize their content on the Internet, knowing that publish hyper-fragmented niche demand.

Proposals:

• horizontal groupings and cross and intervene in the capital of certain libraries. ADELCO example in France.
• libraries to certify agreement with the concept "fund libraries." The problem with this proposal is the need for strong government involvement. Example, the label "LIR" in France. Open libraries
• cultural issue. Example libraries that have created some publishers in Spain and / or Feltrinelli in Italy.

To start the work in any of the lines referred to above seems necessary to open two lines:

• Advancing new ways of association of publishers. From horizontal to cross, looking for:
  
  • competitive synergies, economies of scale
  • size.
  • Metamarketing. Development of integrated marketing and off on line, using the Internet as a means metamedio-all converge there.