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VIII International Forum of Publishers and Professionals Book Publishers Gadir

Tuesday 1 and Wednesday 2 December

International Book Fair Guadalajara 2009

Book Publishing and to technological change

Since early this year, almost every day the press has published a new article on the future of traditional book, which imagines sentenced to death by the advent of electronic substitute.

However, reading the new media are not the only innovation in the world of publishing and the book, and perhaps not even the most important. Technological change are many and affect all aspects of the business.

The International Forum of Publishers and Book Professional 2009 considered essential contribution to the debate and knowledge of the various implications of technological change, on the assumption that analyze the emerging e-book isolated from the remaining set of current changes is to reduce it to one of its dimensions.

Tuesday, December 1

Place: Hall of professional, international arena

4:00 to 4:30 Opening

4:30 to 5:15 Opening Keynote: Write , edit, promote, read The End of the old rituals?
Steve Wasserman (USA), Executive Director of the New York office of Kneerim & Williams at Fish & Richardson

Presents: Richard Uribe (Colombia), Deputy Director of Development CERLALC book

5:30 to 7:00
Table 1. New technologies and new processes

The publishing
Luis Francisco Rodríguez (Spain), Executive Director Publidisa.

for web2.0 design and reader devices.
Bob Stein (USA), The Institute for the Future of the Book.

In marketing, the electronic library
Michael Vogelbacher (Germany) Bookseller Libreka

7:15 to 8:30
Table 2. Reading the new media digital edition

The editor's point of view: benefits and conflicts. How to join the online edition? Joaquin Rodriguez (Spain), editor. digital readers, present and perspectives. Pablo Arrieta (Colombia), XPectra. The view of the reader. The experience of reading in new media. Chris Meade (United Kingdom), if: book London. Wednesday 2 December Place: Hall of professionals 4:30 to 5:15 Keynote: Evolution of digital publishing: a new profession? John W. Warren (USA), Director of Marketing and Publications of RAND Corp. 5:15 to 6:15 Table 3. Web 2.0 and its impact on the world of publishing, library and reading (1) Web sites and new features. Enriched metadata and information José Antonio Millán (Spain), consultant and interactive communities, blogs, forums and social networking prosumers. Francisco Javier Jiménez (Spain), editor New business models (1) Jorge Pinto (United States), Jorge Pinto Books 6:30 to 7:30 Table 3. Web 2.0 and its impact on the world of publishing, library and reading (2) Changes on intellectual property: licensing and other forms copyflet rights Carlos Fernández Ballesteros (Uruguay), WIPO New business models (2) Michael Smith (USA), International Digital Publishing Forum 7:30 to 8:15 Closing : Interview on the future of books. Jorge Volpi (Mexico), writer Rosa Beltran (Mexico), writer Patricia Kolesnicov (Argentina), culture editor of Clarín